Elliot is Managing Director IPG Automotive UK and Senior Consultant in IPG’s Global Consulting Team.

After a decade in physical test driving all over the world at JLR, he moved into simulation, building their first Electronic Stability Control Virtual Engineering team in 2011. Elliot then went on to lead a centralised Simulation Strategy and Tools Team before moving to IPG Automotive in 2019. He is currently responsible for leading a team of highly capable driving simulation engineers, scientists and software developers to support UK and global customers in rapidly accelerating their virtual test driving capabilities.