Peter Virk

Lotus Cars

Executive Director – Digital and Intelligent Technology Centre, Lotus Cars

An entrepreneurial executive leader who is digitally astute, with the ability to create and utilise technology solutions in an increasingly interconnected software-defined world. A collaborative networker, an advisor to start-ups, who excels in working with internal and external partners to achieve a common goal around innovation and customer experience.

Initially joining the automotive industry over 27 years ago, Peter has been driving technology, and innovation in the area of Infotainment, Connected Cars, and Software Defined Vehicle (SDV). In this new era of the software-defined connected customer, Peter has delivered several ‘technology world firsts’. Capabilities range from creating the strategy, forming global teams, and building platforms with service providers by taking core components from Automotive, Cloud, and Consumer Electronics to unlock new revenues and subscriptions.

– Concepted and delivered Automotive Tech portfolios for over 2 decades
– Delivered many first-to-market technologies
– Received multiple industry technology awards including JLR’s first for Infotainment (PIVI)
– The visionary behind the always-on, always-connected, always-updateable platform into JLR’s new PIVI Pro system
– Delivered the world’s first dual eSIM, cross-carrier platform to market
– Taken technology projects from research through to production.
– Implemented new technology on Jaguar, Land Rover and Volvo.
– Applied key Infotainment technologies to advanced and emerging markets

Specialties:
– Presenter at press events and international conferences and PR
– Proven track record of delivering technology from concept to delivery
– Partner management on a global level
– Understand and provide solutions for emerging markets
– Responsible for successful product launches: Range Rover, Discovery, Defender, and Jaguar
– Diagnosis of technical problems and excellent problem solver